Design
A readers first impression is important. It sets the tone for the experience and it must fit the culture of the entity on display. The Graphic art must fit with content and together they must portray the personality of the people behind the site.
Bridge components are meticulously fit together to make it strong and functional, architecture makes it pleasing and alluring. Sturdy construction makes it secure and safe. A website is no different. Successful design is the result of fit.
Security
Security is knowing your website will be there. Knowing it is protected against unauthorized intrusion, against hardware failure, against the lack of platform evolution and against all the little things that seem to plague websites. Successful website have become targets for hackers, but a larger threat is not knowing there are non-intrusive factors that can bring a site to its' knees.
Content
Once past the appeal of a website, content makes it function. The vast combinations of features websites require places a significant demand on the engineering of a site. Online catalogs, shopping carts, photo galleries, blogs, document management are a few of the components which must be anticipate prior to development. A strong needs analysis prevents poor choices and the eventual cost of redesign or platform change.
Managed
Websites have evolved from a simple form of posting an electronic advertisements to a viable medium with which to interact with clients, customers, and the public at large. With that evolution has come the need for website management. More than just pretty design, site owners require solutions that are alluring, functional, dependable and secure. They expect their site welded not just bolted together.